22 Aug 07 The Paid Link Debate from SES 2007 (a topic at last Friday’s Likemind Orlando)
Rand at SEOmoz has a good recap (I’m assuming this since I’m not at SES) about the paid link debate. We discussed this for a bit last Friday at Likemind Orlando so I thought I’d throw it out here in case anyone wants to dig deeper.
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By the way Scott, I just did some testing on this (for a client) on both PayPerPost and Text Link Ads to see what would happen. Google has indeed devalued links created using those networks.
That doesn’t mean that they aren’t useful in some other possible areas, but the SEO value has diminished considerably.